When you’re designing a new application or website, accessibility might not be the first thing that comes to mind, especially if you’re excited about creating something new.
However, in today's digital landscape, prioritizing accessibility is crucial. It's a vital part of how people interact with your business, ensuring that your digital offerings are inclusive and user-friendly for a diverse audience. Incorporating accessible UX not only avoids excluding individuals but also enhances the overall user experience, contributing to positive brand perception, legal compliance, and sustainable business growth.
What might seem like a shiny new feature or an eye-catching piece of artwork can easily cause unintentional problems for people with disabilities. Seemingly innocuous elements of design, color or layout can make websites difficult or distressing for some people to use. This can have a negative effect not only on your brand perception, but on your bottom line, too.
Accessibility is therefore closely linked with user experience (UX), and when you get UX accessibility right, it’s not just people with disabilities that benefit. As many as 90% of users will give up on a mobile app if the UX is bad, while good website design can increase the amount of time spent on websites by 84% and boost online revenue by 132% year-on-year.
In this blog, we’ll explore accessibility in detail, including the most common errors that businesses are making, the scale of the damage they cause, and how improved UX can support better accessibility for all.
Accessibility refers to activities that make systems and applications more easily used by people who are impaired or disabled. This includes people who have problems with their hearing, sight, mobility, or have cognitive issues, to enable them to use digital products and services just as effectively as people without any impairments.
Accessibility is a bigger issue now than it’s ever been before. According to the World Health Organization, one-sixth of the world’s population has a significant disability of some kind: that’s around 1.3 billion people. That’s a significant chunk of the global marketplace and their money is as good as anyone else’s: the Return on Disability Group has found that $13 trillion of disposable income every year is controlled by people with disabilities and the people close to them.
But despite this, there are several important areas where many businesses, websites and applications are falling a long way short, both in accessibility and in UX. These include (and are not necessarily limited to):
You might think that inadequate UX and accessibility just leads to a few users feeling dissatisfied with their experience now and again. But the problem can be much larger than that, especially given that digitally excluding people with disabilities can count as discrimination. In 2020, more than 2500 lawsuits were filed in the United States citing website accessibility issues that were believed to be in breach of the Americans with Disabilities Act.
No business is safe from the risk of poor accessibility. An Independent assessment of the top one million websites in the world uncovered an average of 51.4 errors per home page. And the effects of failings in this area can spread far and wide throughout an organization:
Designs that are not accessible prevent people with disabilities from accessing information, products, or services, restricting their ability to engage fully. This exclusion doesn't just impact the individuals directly; it also represents a missed opportunity for businesses to connect with a more extensive and diverse audience.
Improving accessibility starts with user experience, and improving user experience starts with technology. The good news is that many of the technological advances that have been made in recent years can play a leading role in enhancing accessibility, and connecting more people to more applications and more information. Some of the practical uses of new tech in accessibility include:
With the right choices of the above technologies, it becomes far easier and more practical to take UX accessibility to the next level. When everyone is able to use websites and apps quickly, easily and without stress, everybody wins - not just the users, but your business too, thanks to:
At Ciklum, we’ve seen how transformative a tech-led approach to accessibility can be, thanks to the work we’ve done in partnership with two of our customers. Interflex, who specialize in security and workforce management solutions, needed to make some changes to their mobile app to boost accessibility. Driving improved UX with better structure at the coding stage helped them get a new product to market first, and win their biggest-ever public-sector contract.
Similarly, the market-leading travel and holiday company TUI, came to us to align their existing web application with standard accessibility guidelines. Through our training program, our identification and addressing of accessibility issues, and testing of relevant toolsets and technology stacks, we were able to achieve the WCAG 2.1 AA accessibility standard for TUI. In the process, more than 100 of its engineers participated in accessibility-related training, further empowering the company to bake in accessibility in the long-term.
There’s a lot to take in when it comes to UX and accessibility, and it’s easy for the task of making improvements to feel daunting. This is especially the case now improvements are being driven by some of the latest innovations around, as it can feel complex and expensive to get the right technologies in place.
This is where partnering with a company like Ciklum can be so invaluable. Our global team of technology experts are well-versed in advanced tech such as AI, and in supporting the accessibility journeys of businesses like yours. We can assess your current platforms and applications for an accessibility platform, and pinpoint exactly where and how to make improvements, so that you invest in all the right areas and none of the wrong ones.
That way, you can create digital experiences that everyone who interacts with your brand will love. Find out more by getting in touch with our team.