Transforming Education: AI Study Platform Increases Parent Adoption by 70%

5 min

IN A NUTSHELL

70% increase in parents’ technology adoption

82% accuracy in AI model deployments

18K happy customers worldwide

About Client

A leading global education group, educating over 85,000 students across multiple schools in various countries. They offer a modern approach to education by re-evaluating traditional teaching methods and curricula, creating a more dynamic and relevant model that reflects current needs. The company faced the challenge of connecting with parents across their global network.

EMPLOYEES

~10,000

LOCATION

Global

INDUSTRY

Education

01

What Was the Challenge

Our client faced the challenge of connecting with parents across its extensive network of students and schools spanning multiple countries. With fragmented systems in place, parents had limited access to real-time information about their children’s education, leading to low engagement rates with the existing software. Teachers and administrators also struggled with manual, time-consuming processes that took time away from teaching and student support. The client needed a unified platform to enhance parent engagement, improve operational efficiency, and support academic growth.

02

How We Solved the Problem

Ciklum collaborated with the client to design and implement a customized digital learning platform, enhancing student learning and parental involvement across multiple schools and countries. The platform transformed operations, reducing onboarding times from a month to simultaneous multi-school launches. Key features like real-time progress updates, personalized feedback, and an AI-powered parent support tool significantly boosted engagement, increasing adoption rates from near zero to up to 70%. This seamless, tech-driven approach not only improved scalability and efficiency but also positioned the client as a leader in digital education innovation.

Product Discovery & MVP

Conducted an in-depth exploration of user pains and needs, defining localization requirements for diverse schools. Identified key use cases, model/experiment considerations. This led to a swift MVP development and launch within four months.

Global Study Platform

Developed a comprehensive digital platform, integrating academic and administrative aspects. Unified educational content, administrative information, and AI-driven services on a single, user-friendly platform with 25 data table sources.

AI model and Parent Helper

Implemented a robust AI model to power the Parent Helper feature, allowing parents to receive personalized, 24/7 support. This innovation not only addressed the initial challenge of enhancing parental engagement but provides accurate, 98% quality answers to parents’ questions.

Continuous Innovation

Personalized feedback loops, real-time progress updates, and big-room planning boosted engagement by +370% in daily student visits and +430% in weekly parent visits compared to 2023. Parents now find needed information in just 4 minutes.