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Achieved 30% Revenue Growth by Automating Property Listing and Auction System

Achieved 30% Revenue Growth by Automating Property Listing and Auction System

Related topics

5 min

Achieved 30% Revenue Growth by Automating Property Listing and Auction System

5 min

Related topics

IN A NUTSHELL

Automated ETL processes integrated with Salesforce

Reduced manual data entry by 60%

Increased auction listing efficiency by 30%

About Client

Auction.com is a leading online marketplace for residential bank-owned and foreclosure properties, offering over 30,000 listings through online auctions and live events. Based in Irvine, CA, it operates nationwide with cutting-edge technology and support to ensure buyer success. Backed by investors like Thomas H. Lee Partners and CapitalG, Auction.com leverages Salesforce to streamline property listings and auctions, enhancing efficiency and impact.

EMPLOYEES

5,000+

LOCATION

USA

INDUSTRY

Gaming & Media

01

What was the challenge

The client needed to overcome inefficiencies in listing properties and conducting auctions, as they were dependent on three separate systems. Manual updates were required, which delayed property listings and often led to major revenue losses. Additionally, the absence of automated reporting mechanisms exacerbated operational hurdles, impacting overall auction performance.

02

How we helped them

By leveraging Salesforce as a centralized repository, Ciklum automated the ETL processes, enabling seamless data transfers into Salesforce and pushing auction details directly to the eCommerce website. This included setting up automated report generation for upcoming, closed, and canceled auctions. The new system minimized the need for manual interventions and streamlined property data management across platforms.

03

The results

Reduced manual processes by 60%

Increased revenue through optimized auction listings by 30%

Removed technical debt and improved system efficiency by 12%

Enabled comprehensive, real-time reporting using Salesforce technologies

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